Maximum Advantage: Global Codes of Conduct

On Global Guerrillas, John Robb points out the following:

Globalization has brought about an age when the only tests used to judge anyone's behavior are:

• Does it make you money or its equivalent? The corollary is that the greater the amount of money acquired, the better the behavior is.

• Did you get away with it? This test is merely based on legal enforceability (were you caught in a place that matters) and the degree of punishment (will the punishment negate or exceed the benefit of the behavior). Morality, virtue, ethics, shame, actual legality, etc. aren't considered factors. 

Why is this so? It's the only set of behavioral tests that are globally portable. As in, we can't agree on anything at a global level except the minimal rules needed to interconnect (which is similar to how the Internet and the Web spread).

This is another example of the impact of the Technical Morality, where efficiency becomes the only consideration for guiding human behavior.  It may be explained by "global portability," but that says nothing about why it is considered acceptable in the first place.