Monday, April 09, 2012

On Culture and Commodification

i. Culture manifests and imprints itself across all segments of society. The past contains many shared perceptions which may be built upon for Maximum Advantage. A common example is evoking Hitler to justify foreign intervention, even when few parallels exist, to successfully quiet opposition.

ii. Intellectual and material achievements are often unearthed from a nostalgic past to rationalize reactionary policies and movements. Things were so much better in the past. The single largest mistake was probably leaving the trees, but only a few bring sentiment so far by espousing all civilization a lie. The herd needs a reason to believe getting up for work is worth it. Hopes should not be too specific. Sacrifice must seem worthwhile. War dead is probably one of the most powerful tools to this end. Horror has to mean something... Values need to be defined and require common acceptance. The system will grind to a halt if the herd was encouraged to mindlessly mill about. Nothing must appear to be something. Propaganda has its limits. The irrational is difficult to harness, but represents true power by those that manage to do so. Backlash sentiments are easiest to invoke and exploit among opponents.

iii. Commodification is a social weapon. Consumerism is a faith. Material objects bring fulfillment. The glittering new malaise is preferable to the old malaise. The opportunist should never underestimate public stupidity. Conformity can even become rebellion. Official positions are shown in the best light. Major media outlets know who butters their bread. Well paid journalists are players in the economic order. Anyone heavily invested will necessarily support the entire economic order. Their money is their only freedom (whatever that means). Economic clout represents the path of least resistance. Money does not mean everything. "Maximum" may always be redefined....

(From a work in progress...)

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