Saturday, December 03, 2011

Propaganda Lesson

From How Republicans are being taught to talk about Occupy Wall Street:
"I'm so scared of this anti-Wall Street effort. I'm frightened to death," said Frank Luntz, a Republican strategist and one of the nation's foremost experts on crafting the perfect political message. "They're having an impact on what the American people think of capitalism."
Luntz offered tips on how Republicans could discuss the grievances of the Occupiers, and help the governors better handle all these new questions from constituents about "income inequality" and "paying your fair share."
Yahoo News sat in on the session, and counted 10 do's and don'ts from Luntz covering how Republicans should fight back by changing the way they discuss the movement.
1. Don't say 'capitalism.'
2. Don't say that the government 'taxes the rich.' Instead, tell them that the government 'takes from the rich.'
3. Republicans should forget about winning the battle over the 'middle class.' Call them 'hardworking taxpayers.'
4. Don't talk about 'jobs.' Talk about 'careers.'
5. Don't say 'government spending.' Call it 'waste.'
6. Don't ever say you're willing to 'compromise.'
7. The three most important words you can say to an Occupier: 'I get it.' 
8. Out: 'Entrepreneur.' In: 'Job creator.'
9. Don't ever ask anyone to 'sacrifice.'
10. Always blame Washington.
Don't say 'bonus!'
Luntz advised that if they give their employees an income boost during the holiday season, they should never refer to it as a "bonus."
"If you give out a bonus at a time of financial hardship, you're going to make people angry. It's 'pay for performance.'"
As well they should be scared.  I doubt it is enough.  If this sort is sweating, it shows OWS strategies are working.

The above illustrates the importance of staying away from the political process.  Politicians are combated by denying them legitimacy, and refusing to engage them in any way shape or form is the best expression.  Nonentities should be ignored.  It's not about Washington, because the real power is obviously not there.  Issuing no demands just keep the issues hanging around, and focuses people's attention on this rotten system.  It does not matter if some disprove of OWS tactics.  There is no such thing as bad publicity.

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