Friday, December 01, 2006

On This Modern Warrior Archetype Part Six.8.19

8t. Consumerism is an effective means of blunting dissent. Any anti-establishment messages are simply deadened by buying their sources. An entire charade is created as a means to the end of selling the latest in hip rebellion. In addition, a false populism is created and may be exploited to Maximum Advantage by reflecting it back the from the consumerist mirror. The Spectacle is ongoing. The formula is simple: look at that haircut, listen to that music, buy those cloths, but don’t think about reality (and certainly don’t do anything beyond play acting). Hence, what was once an expression of dissatisfaction with the state of the world becomes yet another fashion accessory for Chumps. In this context, a rebel is just a slave who thinks they are free. Selling out only makes things worse. Lest one become just another fad, This Modern Warrior Archetype must be constantly aware of this situation and avoid falling into the trap of popular culture. The less seen, the better. 

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